Real-time marketing exposureby Legacy / Thomas Kirchner
Individual mobility patterns for quantification of real-time exposure to point-of-sale product marketing.
Health-related behaviors occur as part of a much larger socio-ecological context that unfolds dynamically over time. Near universal penetration of mobile devices provides a platform for studying the link between contextual circumstances and corresponding behavior across both time and place. Yet direct measurement of this link remains a difficult challenge. Despite a substantial literature on point-of-sale retail surveillance methods, no systems exist for objective quantification of the way individuals come into contact with the retail environment as they move through the world. Doing so requires a multi-tiered approach that integrates both individual geo-location data and comprehensive community-level information about point-of-sale tactics.
OpenPaths data from New York and Washington DC will be linked to corresponding data on the location and nature of product marketing (tobacco, food, beverages, alcohol) across these cities.
Data Safety: A full IT department supports a secure network with central storage, multi-layered security, and redundant levels of backup. Data are maintained across 30 servers, which require strict authentication and sit behind industry standard firewalls. Comprehensive disaster recovery preparedness protocols include 2 offsite replication offices with real-time data synchronization. All study personnel have received certification in human subject protection from the NIH Office of Human Subjects Research.
We are an academic group and will publish all findings in peer-reviewed scientific journals. We will also disseminate findings via presentation at national conferences.